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How to Write Perfume Dealership-Retail Business Plan/Perfume Business Plan Simple Model

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How to Write Perfume Dealership-Retail Business Plan/Perfume Business Plan Simple Model  – This  simple Model of Perfume Dealership-Retail business plan sample is related to; what is perfume? What are the uses of perfume? And emphasis on perfume ingredients by brand, basic perfume ingredients, perfumes manufacturing and marketing processes.

The Plan Content:

As a matter of fact, this Write Perfume Dealership-Retail Business Plan/Perfume Business Plan shows in detail what  a perfume store contains. It  also reveals  various perfume business ideas such as  how to start a perfume business at home and other perfume business opportunities. Perfume Dealership-Retail Business Plan starts by revealing to you the various perfume associated business opportunities available in the modern day. You can start:
  1. A Perfume retail Business-:  The normal retail shop
  2.  Perfume wholesale distribution-:  The regular wholesale business type
  3.  Homemade Perfume-: for those who can  make unique and effective products.
  4.  E-commerce-: This is a retail shop on the web.  It’s a good business opportunity
  5. Affiliate marketing-: If you  have a huge online audience in the form of blog visitors or newsletter subscribers, you can make money by promoting perfume products for perfume shops/dealers.
  6. Raw materials-: starting a business that supplies raw materials to perfume manufacturing companies.
Therefore, selecting a particular line of business or a combination of lines of business is the beginning of this business plan. If you have done this now, or intend to do so later, this post is for you.
Write Perfume Dealership-Retail Business Plan/Perfume Business Plan covers every aspect of perfume business ideas/opportunities as listed above. It’s your duty to now read on and select business plan approaches that suites your type of business. As professionals, we give you guidelines while you do the putting together the facts, if you want to do your plan by yourself, otherwise, contact us for a professional touch on your business plan.

How to Write Perfume Dealership-Retail Business Plan/Perfume Business Plan Simple Model

How to Write Perfume Dealership/Retail Business Plan/Perfume Business Plan  Simple Model

The Industry:

The list of business opportunities as enumerated above reveals how large this industry is. As at today the business looms.
Smelling fine and feeling good is really a good business in today’s modern world. It’s actually becoming a basic need in our lives and a huge deal in today’s modern society.
Your business plan should tell your readers how your business will fit into this industry, make contribution to it and benefit from it too. You have to research on how much market share you can get in this industry.
If you take a good analysis of the volume of deodorants (personal care and beauty products) you personally use every day, week, month or  year, you would be able to begin to have an idea  of the scale of the personal care products business you can get world over.

Legal structure of your business:

Another preliminary aspect of this business plan you must decide now before going on is the legal structure of the business. Is this business going to be a Sole Trading business, a Partnership, a Limited liability company, a social organisation like NGOs,  etc.
Have you made decisions on the  composition of the entity directors and their shareholding. If a partnership, have you made the partnership deed?  All of these are going to be features of the business incorporation details.
Every business must be registered no matter the type. That’s what gives the business the legal backing to deal with other legal entities. Corporate Affairs Commission (CAC) of Nigeria has an online platform through which you can register your business by yourself.
There is also another platform for those of us who are accredited consultants with CAC for the registration.  If my firm (Complete Full Marks Consultants  Limited) does it for you, it will be faster. You will have your certificate in 5 days.
Every thing about this legal structure of the entity will be disclosed at the  later part of the Business Overview section of this business plan. It will also show your business goals and objectives. This is why you must make the decision now.

How to Write Perfume Dealership-Retail Business Plan/Perfume Business Plan Simple Model

The business location:

Your business location  could be anywhere you like. But if your business  is being attracted to a location for one reason or the other –  Proximity to market, source of supply, transport, manpower, population, demand etc.- the business will do better.
Ensure your business is well located. You have to make your decisions here, bearing in mind that whatever decision you make will affect your  business turnover and the bottom line.

Is there anything to talk about on the preliminaries still? What about the regulatory bodies?

Yeah!  The health ministry and agencies, the environmental protection board, laboratory scientist bodies, National Agency for Food and Drug Administration and Control  (NAFDAC), Standard Organisation of Nigeria etc. are going to be carried along in establishing this business, and their effect;  positive or negative are going to be highlighted in this business plan. They could pose a big threat to the business survival. Therefore, you must let your readers know how you intend handling this risk elements of the business

Perfume Dealership-Retail Business Plan/Perfume Business Plan  Simple: Get Started:

As a matter of fact, if you have finished with the preliminaries, now, create the first page which is the title page, and another for contents. The next item is Executive Summary and other subject items follow.

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The Executive Summary:

This will contain the following:
The summary of the entire content of the business plan, including the  purpose of the business plan,  and summary of the operational, marketing and the financial forecasts. It will carry the details of the conclusions reached in the business plan.
One or two pages is enough for this. It must be concisely written highlighting the relevant figures.

Business Overview:

This will give every information about the business, and such items would emphasis on the following;
  • The name and address of the business
  • The business Mission
  • The business Vision
  • The legal structure of the business.

How to Write Perfume Dealership-Retail Business Plan/Perfume Business Plan Simple Model

Product and Services:

At this section list out your products and services like the following:
  • Production/Procurement and sale of pure perfumes
  • Production/Procurement and sale of Eau de Perfume
  • Production/Procurement  and sale of Eau de Toilette
  • Procurement and sale of Eau de Cologne
  • Business consultancy and advisory services
  • Training
  • Franchise
  • And more.

Management Team:

Give full details of your management team and their profile. Their academic qualifications and work experiences are to be highlighted. Mention peculiar attributes of each especially special training, social competencies and personal skills.
You can start by listing out the component of the management structure you want to be in place like the following:
  • Chief Executive Officer
  • Purchasing Manager
  • Chemist
  • Marketing Executive
  • Human Resources
  • Customer Service Executive
  • Accountants
  • Security Guard
  • Truck Driver
Attach by every title the relevant required qualifications and working experiences. You can design an organisational structure to depict this.

Perfume Dealership-Retail Business Plan/Perfume Business Plan  Simple Model – in relation to this article, other related issues that you can reference are: How to Start a Perfume Business, A Sample Perfume Line Business Plan Template, Business Plan Financial Model, How to Start a Fragrance Business, How to Write Perfume Dealership-Retail Business Plan, business plan for perfume company, Perfume Business Plan Simple Model, perfume business ideas, starting your own fragrance line and perfume business proposal sample.

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Target Market:

 Highlight your target market and its segmentation. The segmentation could follow the classes of products and could be those that address such customer classes as follows;
  • Men (general)
  • Women (general)
  • Celebrities
  • Single girls
  • Business People
  • Corporate Executives
  • Sporting Personalities
  • Students
  • Perfume Line Businesses
  • And others

 Marketing Strategies:

As a matter of necessity, you must give details of your marketing approaches and special (strategic) approaches that you hope to employ to win reasonable market share here. You could  adopt the following sales and marketing approach to win customers over;
  • Opening Ceremony: Opening or lunching the business in a grand style with a party for all.
  • Sending of  introductory letters alongside  your business brochure to organizations, households and key stake holders in the business environment
  • Variety of Stock: Ensure that you have a wide range of Perfumes, cosmetics, and other beauty  stuff from different brands at all times.
  • Make use of attractive hand bills to create awareness and also to give direction to the fragrance store
  • Position your signage / flexi banners at strategic places around
  • Position  greeters to welcome and direct potential customers
  • Create a loyalty plan that will enable you reward your regular customers
  • Engage on road shows within your neighbourhood to create awareness for the Perfume store and its other associated products.
  • Place adverts on community based newspapers, radio stations and TV stations.
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote your business.
  • Brand all your official cars and vans and ensure that all your staff members and management staff wear your branded shirt or cap at regular intervals.

Payment Options:

Determine and select peculiar payment options that will favour your business. Such options as:
  • Payment via bank transfer
  • Payment with cash
  • Payment via POS
  • Payment via online bank transfer
  • Payment via cheque
  • Payment via bank draft

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Financials Estimates and Feasibility Analysis:

Perfume Dealership-Retail Business Plan/Perfume Business Plan  Simple :Financial Forecasts:
A Perfume Store Business Plan needs to include  purchases and sales forecast, cash flow forecast, a projected profit or loss account and balance sheet for at least  three years. The figures used here must be reasonable and realisable.  You must  avoid being over optimistic.

How to Write Perfume Dealership-Retail Business Plan/Perfume Business Plan Simple Model

Feasibility Measurements:

This aspect of the plan will show researches made in various aspect of the plan. The outcome will show whether the business will go on or not. If any business does not prove to be feasible here, it will be abandoned or redefined.
Marketing feasibility:  This feasibility study will generate the estimated turnovers. It will contain facts and figures as to how to generate the turnover. Every marketing expenses and associated incomes  will be highlighted here.
Supply chain Feasibility:  The supply chain feasibility will highlight the sources of the goods, services or raw materials needed for the production/procurement of the goods and services. Every aspect of the business supply chain including supply of raw materials, related labour, transportation and other logistics will be highlighted here.
Break-even analysis:  This aspect of the business plan will give you the turnover/production units that will cover your operating costs. Since it’s an estimate, you can make it iterative until you get at a figure that gives you the break-even point. Usually that is  where your turnover equals your  total cost – a point of no gain, no loss, then you can now plan how to enhance the business from there.

This is one of the things our type of business plan will educate you with. Our mentoring or coaching approach will let you know how to analysis your business yourself.

Financial Analysis: This is where the entire business will be mirrored in an estimated financial statements. This is where you will produce the profit or loss account, balance sheet, cash flow statements, accounting ratios, financial assumptions etc.

How to Write Perfume Dealership-Retail Business Plan/Perfume Business Plan Simple Model

SWOT Analysis:

SWOT is the acronym for Strength, Weakness, Opportunities, and Threat. Every business operates under this conditions. It’s what you make out of it that promotes the business.
SWOT analysis helps you determine how to structure your business. Special Franchise won, business location, enough capital or employment of best hands, could be the strength of the business.
Watching your business strength will help you strategies and go with full strength to realise your goal, while minimising your weaknesses.
The strength of the business will help it maximise the opportunities available especially within and around the business environment, whose combination will  help the firm withstand the threats in form of competitions and environmental factors. An inclusive/comprehensive approach/structure of the business will enable the firm achieve its goals.
As you can see, a lot of research work need to be done here. A business consultant like us can do well here. Truly, a layman can’t do this at all. Get in touch with us today, right from the beginning of the business, and your future  nightmares will be taken care of today.

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These are benchmarks detailing what you have to achieve and at what time. You could set out time table to achieve the following:
  • CAC Incorporation – completed
  • FIRS Registrations – Completed
  • DAFDAC and other regulatory bodies registration – In progress
  • Staff employment –  in June
  • Office Leasing – In progress
  • Office furnishing – In July
  • Purchase of capita  fixed assets – tools – In progress
  • Others.

For Further Information on How to Write Perfume Dealership-Retail Business Plan/Perfume Business Plan Simple Model

Contact Complete Full Marks Consultants  (CFMC) Limited  today to develop your “Perfume Dealership-Retail Business Plan/Perfume Business Plan  Simple Model” business plan . Our expertise in  accounting and management consulting can give you the edge you need to make you stand out from the pile on an investor’s and bank’s desk.
Every of our Business Plan has ICAN stamp affixed. That is the authority that  makes ours professional and authentic; no investor resists CFMC Limited made business plan.  Allow us to accompany you at this crucial early stage of your Perfume business. At this time you need good knowledge of the business  – just let our team develop your Perfume Dealership-Retail Business Plan/Perfume Business Plan  Simple Model  business plan.
 For businesses whose turnover is less than N1,000,000.00 (one million Naira), we give a free 1 year coaching services as long as at the end of the one year  we prepare the financial statements and process the tax returns.
You can contact us through +234 8034347851 or If you want to send in enquiries, you can use our comment box on this page or fill in the follow by e-mail platform on this page too.  You can let your friends know this by making use of our social media – Facebook, tweeter etc. share button below this post. A click will do the magic for you.
Thanks a lot. Your regular visit will keep this blog alive. See how to write your business plan stet by step here.


Deacon Anekperechi Nworgu, a seasoned economist who transitioned into a chartered accountant, auditor, tax practitioner, and business consultant, brings with him a wealth of industry expertise spanning over 37 years.

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