Cashew Nut Marketing Business Plan Analysis

Cashew Nut Marketing Business Plan Analysis

Cashew Nut Marketing Business Plan Analysis

Cashew Nut Marketing Business Plan Analysis is good for cashew nut export business plan. It’s also good for cashew nut farming, plantation and processing business plans. Other relevant topics include Sample Cashew Nut Processing Business Plan Template, Cashew Nut Processing Business Plan in Nigeria and Cashew Nut Farming and Processing Business Plans. In fact, it’s a continuation of our post on Simple Cashew Nut Processing & Marketing Business Plan. Now get the Cashew Nut Marketing Business Plan Analysis here.

So, are you planning to start a cashew nut processing and marketing company? And now you are worried as to how to market your product? Then, here is a FREE complete cashew nut marketing business plan for you.  

Cashew Nut Marketing Business Plan Analysis

Therefore, in this post we have considered all the requirements for your cashew nut marketing strategies. As such, we have here a well analysed sample cashew nut processing plant marketing plan. In it re various actionable guerrilla marketing ideas for your cashew nut processing businesses.

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Cashew Nut Marketing Business Plan Analysis – MARKET ANALYSIS

Market Trends

Recently, cashew nuts have become one of the most consumed nuts amongst other types of nuts. This is attributable to its positive effects on the human body. Nuts especially those of cashew contain nutrients such as fibre, proteins, folate and several other minerals, and this has encouraged more people to consume this nut daily.

This has generated high demand for nuts such as cashew nut. So, to meet up with the growing demand, genetically modified crops have been looked into to help those in the business to keep up with demand.

As a matter of fact, cashew nuts come from cashew tree. This tree is majorly grown in tropical regions and as such businesses that process these nuts in these regions spend less to get them. On the other hand, those that process the nuts in areas where the cashew trees don’t grow spend more.

Target Markets:

Our plan is to make available our processed organic cashew nuts to all our customers in our target markets. Since we can’t restrict our target market to a certain group of people, we have conducted a market research that will enable us fully determine who we re really going to sell our products to.

The market research by our business consultant, Complete Full Marks Consultants Limited, will enable us have an idea of the market and what we should be expecting from them. We are therefore in business according to research to cater to the following groups of people;

  1. Bakeries
  2. Households
  3. Confectioneries
  4. Sports men and Women
  5. Celebrities
  6. Workout Enthusiasts
  7. Health and diet enthusiasts

Competitive Advantage:

Our intention of starting Cashew Nuts Factory Ltd is to ensure that we build a business that will be amongst the top ten well known processed cashew nuts brand In Nigeria. For this huge vision to be achieve, we have come up with competitive strategies that will allow us compete favourably against our competitors.

Therefore, we intend to process organic cashew nuts. We know that this is more difficult to procure but that is what our clients will prefer. In this connection, we have therefore set plans in place to ensure we re able to grow our own cashew. That is to make us fully achieve our ‘organic’ vision. In fact, our facility is not only well equipped but in fact it’s fitted with standard equipment. Overall, our facility is very conducive and accessible to our employees.


In pursuance of these, all those who work for us come with vast experience and our management staff re those who are not only highly experienced but understand how to build a business from scratch to becoming a national phenomenon. We have evolved a solid distribution network and an excellent customer service culture that will be of great advantage to our business.

Finally, we’ve great welfare and incentive packages that ensures our employees re well paid, and that those who work hard enough get incentives that is intended to boost their attitude.

Cashew Nut Marketing Business Plan Analysis – SALES AND MARKETING STRATEGY

Sources of Revenue

Cashew Nuts Factory Ltd is established with the aim of generating revenue and maximizing profit in the agro processing cum food industry in Nigeria. Therefore, to maximize this profit, we re set to do all that we can to ensure that a large percentage of our target market gets our products.

Cashew Nuts Factory Ltd will therefore generate income by selling the following products and services;

  • Sale of processed organic packaged cashew nuts.
  • Franchising
  • Consultancy & Advisory Services
  • Trainings

Sales Forecast

Our survey reveals that the use of processed cashew nuts have spread from commercial purposes to personal purposes. This actually means there will always be a demand for processed cashew nuts.

Since cashew nuts grow majorly in tropical regions, our location here in Okigwe, Imo State, Nigeria, means that we re well positioned to meet the demands of our target market in Nigeria and for export. This means Cashew Nuts Factory Ltd will not only be generating enough income but also making enough profit in our first year and breaking even in our second year.

As a matter of fact, our optimism stems from a critical examination of the agro processing industry cum the food industry by our consultants. This was to analyse our chances and know how we are likely to fare not only in this industry but from the environment where we re operating from. So, the data used to forecast our sales projection were taken from similar start-ups such as ours here in Okigwe.

Cashew Nut Marketing Business Plan Analysis

Therefore, below re the sales projections for Cashew Nuts Factory Ltd and based on several assumptions and data gotten from the market;

  1. First Fiscal Year-: N5,400,000
  2. Second Fiscal Year-: N8,750,000
  3. Third Fiscal Year-: N12,500,000

Note, therefore, that the above sales projections were carried out based on what we obtained from the industry for the stated periods. In doing that we assumed that there won’t be an economic meltdown. In addition, is our belief that we won’t have to battle with the arrival of a major competitor offering same services during the stated periods.

Marketing Strategies:

As a matter of fact, marketing is a very important part of any start-up business. In this section we highlight what the target market wants but also the right strategies that will be needed to be applied on this target markets. This is to be able to bring forth our target revenue. In fact, revenue is as important as the revenue gotten from marketing a business is what must be used to continue to run the business after the capital must have been exhausted. Therefore, marketing is very paramount to the growth of a business.

In this connection, we intend to first conduct a thorough market research to allow us understand our target market and what to expect from them. This will also allow us draft effective marketing strategies that will allow us have a huge share of the market and also be able to compete favourably against our competitors. On the other hand, we will also endeavour to look for new target markets so as to gain grounds and have a large share market.

Cashew Nut Marketing Business Plan Analysis

On this ground, we intend to engage the services of a reputable marketing consultant. The consultant who has experience in this industry and environment will help draft effective marketing strategies that will allow us stand out in the market place.  Therefore, we will also empower the marketing consultant to ensure that he or she works with our marketing team to incorporate our corporate marketing and sales goals. This will help us achieve our goals and objectives.

On the other hand, we will empower our marketing and sales team to monitor the marketing strategies drafted. Therefore, they could be able to review and remove the ones thought to be ineffective or ones that will not fully achieve what we intend it to. In this connection, our marketing and sales team will be making use of marketing technologies and other means in ensuring that our processed cashew nuts are marketed to our target audience.

Cashew Nut Marketing Business Plan Analysis

Therefore, the marketing and sales strategies that we intend to adopt at Cashew Nuts Factory Ltd in selling and marketing our business are to;

  • Introduce our cashew processing nuts business formally- targeted at high level and corporate clients as well as other stakeholders in the industry
  • Throw a unique party for declaring the business open. This is to generate interest amongst our target market
  • Advertisements in local newspapers & food and lifestyle magazines as well as on local radio and television stations
  • Leverage on our social media platforms such as Facebook, Twitter and Instagram marketing.
  • Get enlisted in yellow pages as well as on online directories
  • Direct marketing to all our clients

Publicity and Advertising Strategies:

We know that ensuring that a brand has constant and positive awareness is very important. Therefore, publicizing a brand is also a means of advertising the brand to ensure that not only the target market are aware of the brand, but that more people patronize the brand by either buying its products or paying for its services.  In addition, publicity also ensures that the image of the brand is positively communicated as well as its corporate values.

Cashew Nut Marketing Business Plan Analysis

The above reasons are why we intend to engage the services of a brand expert who not only understands the business thoroughly but the environment we are operating from. He/she also would proffer what strategies would best be applied that will allow more people to be attracted to us.

Cashew Nut Marketing Business Plan Analysis

In fact, these publicity strategies that would be proffered are those that will allow us compete favourably against our competitors whether new or already existing firms. The platforms that we intend to use therefore in promoting and advertising Cashew Nuts Factory Ltd are to;

  • Create an interactive website. This is to publicize our cashew nuts and other products
  • Promote advertisements on local newspapers and lifestyle magazines, radio and television stations
  • Place flexi banners in strategic locations in and around our target market environs in Nigeria.
  • Distribute handbills and fliers in target locations
  • Leverage on our social media platforms such as Facebook, Twitter and Instagram to vigorously promote our wares
  • Participating in local community programs. This is by sponsoring programs that would promote our cashew nuts processing business

Our Pricing Strategy

We realise that setting the right price for our cashew nuts is very important. This is especially important as we intend to make profit from our business. Therefore, it’s important that we identify all the factors necessary. This is to be able to offer fair prices to our customers whilst also not running at a loss as a business. Such factors as our overhead and running costs, what our competitors are offering and what the industry determines as fair price without causing a price war.

Therefore, in order for us to attract the number of customers that will allow our business to grow as it should, we’ll be offering discount on our processed cashew nuts for the period of three months.

Payment Options

We intend to us an all-inclusive payment plans. These are those that will accommodate all our different customers and their diverse preferences. We have carefully studied several payment options and come up with the best.

Therefore, some of the payment options we will make available in every of our outlets include;

  • Payment via cash
  • Use of Point of Sale (POS) machine
  • Payment via Credit Card
  • Payment via online payment portal
  • Bank draft

We had carried out careful deliberations on each payment option before adopting it. And, the above payment options are those that will be advantageous to both our company and our clients as well.


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