Simple Cashew Nut Processing & Marketing Business Plan

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Simple Cashew Nut Processing & Marketing Business Plan

Simple Cashew Nut Processing & marketing Business Plan is a business plan that shows details of your cashew nut processing and export business plan. It’s a composite business plan that highlights every other cashew business plan contents. Therefore, those for farming plantation, processing/cashew nut factory, and in fact, online cashew business plan. Its sales and marketing strategy segment is a full scale marketing strategy designed to generate revenue and maximize profit in the agro processing cum food industry globally. Simple Cashew Nut Processing & Marketing Business Plan is what you ned now to harness all of these.

Simple Cashew Nut Processing & Marketing Business Plan

So, are you thinking about starting a cashew nut processing company? Are you worried as to how to market it? Here is a simple but complete cashew nut processing and marketing business plan with feasibility analysis for your use for FREE.

Simple Cashew Nut Processing & Marketing Business Plan

Therefore, in this post we have considered all the requirements for starting a cashew nut processing business. It also has analysed a sample cashew nut processing plant marketing plan. This we have also backed up by actionable guerrilla marketing ideas for your cashew nut processing businesses.

Why Would you embark on Cashew Nut Processing & Marketing Business?

Cashews re majorly grown in tropical regions. Cashew tree produces the cashew apple which can either be consumed raw or used to produce jam, pickles or beverages like wine and juice. Cashew nuts are the kernels which are extensively used in confectionaries and bakeries.

Simple Cashew Nut Processing & Marketing Business Plan

In addition,  cashew nut kernels can also be eaten after being roasted or salted. Therefore, cashew nut kernels have become very popular amongst those who are conscious of what they eat. So, any entrepreneur going into this business ought to consider this advantage.

On the other hand, processing cashew nuts is a time consuming task. The process includes cleaning, roasting, shelling, separation, drying, peeling, grading and then packaging. However, this business can be regarded as lucrative as any enterprising entrepreneur can make quick money out of it.

Complete Full Marks Consultants (CFMC) Limited:

An important aspect of your business plan that must not be overlooked is getting a business consultant that understands the business and the industry thoroughly. CFMC Limited will therefore offer insight on how you can run your business. As business consultants we will also look through your business concept and determine if you re likely to make it with the attributes that will allow you compete favourably against your competitors.

As a matter of fact, another important thing that you will need to kick start your business is a business plan. A business plan is very useful. For a start, it forces you to take a feasibility analysis of your business from on set. With it you get to determine how well your business will fare. In addition, a business plan is like a guide that details how the end (results) of your business will look like after you have inputted the facts and figures.

Simple Cashew Nut Processing & Marketing Business Plan

Therefore, it’s important that you have a comprehensive business plan especially if you intend to approach a commercial bank or an external investor for loan in starting off your business. The type we do for you will also influence actions and decisions that you will be making during the course of running your business.

While you may look at developing a business plan as costly, or intimidating, you could either hire a business plan writer (CFMC Limited) to write one for you. You could also go online and get free posts like this and use them as an aid in writing your business plan. So, below is a simple cashew nut processing & marketing business plan for your use.

Simple Cashew Nut Processing & Marketing Business Plan: Business Overview

The nuts market globally is expected to grow from 2015 to 2021 at 1.7% CAGR. By 2014, global nuts market was valued at $1,137.06 billion. It’s  expected to reach $1,279.4 billion by 2021.

In fact, volume wise, nuts and seeds in tons totalled 37.38 million as at 2014. Therefore, it’s expected to reach 41.34 million tons by 2021. The value in kilograms was 4.41 billion as at 2014 but it is expected to reach 7.86 billion by 2021 at 7.70% CAGR during the periods.

Cashew Nut Classified:

In general, product wise, the global nuts market is classified into cashew nuts, peanuts, walnuts, almonds and macadamia nuts. Cashew nut for however, has been leading other nuts globally from 2014 and is expected by 2021 to continue maintaining the lead. 

Because of the positive effect of nuts on the human body the past years have seen changes in the consumption patterns of nuts all over the world. Their effects on human body has been on reducing heart disease, preventing diabetes and also reducing blood cholesterol.

To meet their global demand, there has been a growing demand for genetically modified crops that will help meet up with the global demand for these nuts.

On the other hand, excessive consumption of these nuts can negatively affect the human health. This is because it might cause diarrhea, several bowel disorders as well as weight gain. Also, the high cost in processing the nuts has caused a hindering factor on the global market.

Simple Cashew Nut Processing & Marketing Business Plan

The Supply and Demand Value Chain:

By geographical location, Asia Pacific, North America, Europe and the rest of the world has a high share in exporting nuts. As at 2014, the market was dominated by Asia Pacific. In North America, the United States is leading in terms of exports followed by Canada and the rest of North America. Nigeria is now joining in the export business. The demand is in Europe and other American countries.

Simple Cashew Nut Processing & Marketing Business Plan – Executive Summary

To start with, Cashew Nuts Factory Ltd is a standard and leading cashew nut processing company that is based in Okigwe, Imo State, Nigeria. It will process and sell processed cashew nuts to wholesalers and retailers. In this connection, our aim is to ensure that we sell processed organic cashew nuts of the highest quality to our various customers all over Nigeria. Other service we plan to offer include franchise and advisory services in line with our revenue generation goals.

Furthermore, our aim for establishing Cashew Nuts Factory Ltd is not only to generate revenue and maximize profit. We also aim at competing favourably against similar processed cashew nuts brands. We know that there are both new and existing ones. Our ultimate goal is to be known as one of the top ten cashew nuts processing factories in Nigeria within the next five years. To be able to achieve this, we have taken every step in ensuring that we get the best professionals hands and best equipment so that we will run a standard cashew nuts processing factory.

In addition, we have been able to procure the necessary licenses and permits from the relevant government agencies in Imo State and the Federal government of Nigeria.  These re to enable us carry out our business without breaking or running foul of any laws or regulations. We already have in place structures and processes to ensure that when it comes to hygiene, processing and packaging, we will not be faulted.

Simple Cashew Nut Processing & Marketing Business Plan

As a matter of fact, we re set to redefine the processing of cashew nuts in Nigeria. For this we have been able to hire the best food technologist who not only ensures that we are doing things the right way.  He also looks into using the best ways to get things done from the processing stage, preservation and on to the packaging stage.

On the other hand, our facility is located in an area that is easily accessible to our employees and our clients. In addition, we have our facility structured in such a way as to be conducive at all times for our employees. For this our employees have come to see the factory as a home to them and are always eager to come to work. So, it has actually enhanced their productive drive for the good of the firm.

In fact, because of how seriously we take our business structure, we have done the extraordinary to ensure that we source for and hire only the best employees for Cashew Nuts Factory Ltd. Therefore, our employees do not only come with the required experience, but also with good understanding of the industry. So, we know how best to ensure that from scratch we achieve our intention of becoming a national phenomenon.

Simple Cashew Nut Processing & Marketing Business Plan

On this standing, our employees are going to be well paid. In our overall plan, their pay and welfare packages would be better than that of their colleagues in similar start-ups such as ours here Okigwe, Imo State, Nigeria. In pursuance of efficiency service delivery, we will carry out continuous performance appraisals to ensure that hardworking employees are promoted as at when due.

Furthermore, to improve our workforce efficiency and productivity, we will also put measures in place to ensure our employees receive regular training in line with the industry trend. This is why we have in place a very experienced Human Resources and Admin Manager.

On the other hand, regarding proprietorship, Cashew Nuts Factory Ltd is established and owned by Mr. Okey Udoh whose forefathers owned several cashew plantations. So, he grew up in this business. Therefore, has the required experience and expertise necessary to ensure that the company is able to attain all its goals and objectives.

Simple Cashew Nut Processing & Marketing Business Plan – Our Products and Services

In brief, our aim at Cashew Nuts Factory Ltd is to ensure that we re able to sell processed organic cashew nuts –roasted and salted – to all our customers in Nigeria and to other countries from our location here in Okigwe Imo state..

On the other hand, because we intend to create multiple streams of income to boost our bottom line and therefrom grow our business, we intend to offer other services.  Such services will include training and consultancy services. By these, we plan to be able to make as much profit as is permitted under the laws of our country.

Therefore, some of the products and services we will offer include;

  • Marketing of processed organic packaged cashew nuts.
  • Franchising
  • Advisory and Consultancy Services
  • Training Sessions

Our Vision Statement:

Our vision is to produce and sell high quality standard organic cashew nuts. Our intention is to be the preferred brand by customers when it comes to buying processed cashew nuts.

Our Mission Statement

To achieve our vision, we intend to deal in the best business practices. Therefore, we will build a solid business structure that will see us employing only competent and dedicated employees that understand our corporate goals and objectives.

Simple Cashew Nut Processing & Marketing Business Plan – Business Structure

For circumstances that might be beyond the control of the entrepreneur, all may not go exactly as planned    when starting a business. However, having a solid business structure firmly under the entrepreneur’s control would make starting the business have little or no hitches as regards the employees’ control. That will also allow the entrepreneur concentrate on other aspects of the business.

Therefore, considering how seriously we regard our business structure, we re willing to go the extra mile to ensure that we source for and hire only competent and dedicated employees. These should be those who understand how our sort of business works and are willing and committed to ensuring that we are able to achieve all our set goals and objectives. For this, our management staff for instance re fully identified with our core vision and philosophies. Therefore, they will do all they can to ensure non-management staff implement the rules effectively.

Simple Cashew Nut Processing & Marketing Business Plan

As a matter of fact, Cashew Nuts Factory Ltd will not be running a conventional cashew nut processing business. That means we will be hiring more staff than we ordinarily should to handle the various tasks and responsibilities that re attached to the roles that we‘ll create at Cashew Nuts Factory Ltd;

Our intended business structure re as enumerated bellow;

Management Team:

  • Chief Executive Officer
  • Human resources and Admin Manager
  • Accountant/cashier
  • Food Technologist

Supporting Staff:

  • Purchasing Officer
  • Marketing and Sales Team
  • Customer Service Executives
  • Delivery Drivers
  • Store Manager
  • Cleaner

Simple Cashew Nut Processing & Marketing Business Plan – SWOT Analysis

Furthermore, in our bid to ensure  we run a standard cashew nuts processing & marketing business, we have engaged the services of the finest business consultant Complete Full Marks Consultants Limited, to look through our business concept and determine how best suited we re to not only run a standard cashew nuts processing & marketing business but to also favourably compete with other similar businesses as well.

In collaboration with our consultants, we have taken stock of our strengths, weaknesses, opportunities and threats. These have enabled us to understand how we are likely to survive not only in our industry here in Okigwe but also all over Nigeria as well. The result we got after conducting the SWOT analysis for Cashew Nuts Factory Ltd are;


Firstly, our strength lies in the fact that the cashew nuts we process are organic. This will be able to meet the dietary needs of our various clients.

Also, we’ve the best equipment in place that is capable of handling a large batch of processing without getting spoilt.

Furthermore, we have the best preservation unit that will see our nuts lasting as long as possible without going bad.

Again, our employees re the best in the field and have the experience necessary to ensure we achieve our corporate goals and objectives.

Finally, is the fact that our Chief Executive Officer has vast experience and necessary expertise that will ensure we achieve all that we set out to achieve.


On this, we re a new company. That means we do not have the necessary finance and staff strength needed to compete against already established cashew nuts processing businesses in Nigeria. So, it’s going to be a herculean task to seamlessly break into the industry in Nigeria.  We however have plans in place that will help us overcome this.


However, there re several opportunities available to Cashew Nuts Factory Ltd in this industry. This is because there are a lot of people who understand the dietary benefits of cashew nuts and re convincing others to consume cashew nuts.


It’s a fact that every business faces threats every now and then. So, we know that the arrival of a new competitor to our same location- Okigwe –  offering the same services is a threat to us. Another challenge is stringent government policies regarding the agro processing industry.

Simple Cashew Nut Processing & Marketing Business Plan The SWOT Analysis Summary:

Considering the findings on our strength, weakness, Opportunities and threat to our existence, we conclude that our strength and opportunities are good enough to overcome the other challenges. With such a formidable management team as ours, no weakness or threat is insurmountable to Cashew Nuts Factory Ltd.


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Simple Cashew Nut Processing & Marketing Business Plan is available @ minimal cost.

Our Business Support Services:

We offer series of business support services in respect of your, business planning, business & NGOs incorporations, goods/services cost analysis and pricing for feasibility analysis.  Why not contact us to for your business support needs. Complete Full Marks Consultants Limited is a firm of, chartered accountants, and business consultants who will always help you.

In summary, our business support services include those of generating business ideas for start-ups, and diversification ideas for ongoing business. We’ll structure these in an elaborate business plan that will help you achieve your goals. we re here for you always. Contact us on +234 8034347851 or

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Deacon Anekperechi Nworgu, a seasoned economist who transitioned into a chartered accountant, auditor, tax practitioner, and business consultant, brings with him a wealth of industry expertise spanning over 37 years.

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