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POULTRY FARMING BUSINESS: FREE BUSINESS PLAN TEMPLATE –  I know you will like to have; SAMPLE POULTRY BUSINESS PLAN FOR YOUWIN, poultry farm business plan free download pdf, poultry farming business plan doc, business proposal for poultry farming pdf, poultry farming for beginners pdf, 2017 Poultry Farming Business Plan/Chicken Feasibility Study, all of these will be answered in this article.
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In addition, you want to have a Sample Poultry Farming Business Plan Template, How To Start Poultry Farming In Nigeria (Business Plan) and ask how do I write a business plan for poultry farm of 500 chicken?

  Free Business  Plan Template :

For Poultry farming business: free business plan template – Part of out objectives are to, present articles that promote business ideas, provide coaching and start-up process services like business registrations, raising of funds using Winning Business plans, accounting, auditing and taxation services.  In our article on “PoultryFarming – What you should know”, we took time to define what poultry business is all about. That article was to enable the common businessman know what poultry farming is so as to enable him  make his business decisions.

READ ALSO: Roles of Business Plan for start-up Business


 A Global Business

Poultry farming is a global business idea. It is so because all over the world; in various countries poultry products are considered as important food item. It has become so much a lucrative business and attracts both national and global attentions.  Also it is important because it is becoming an important foreign exchange earning business for many countries.

Poultry Business Defined

Poultry farming is the process of raising domesticated birds such as chickens, ducks, turkeys and geese for the purpose of producing meat or eggs for food. And, Poultry are farmed in great numbers with chickens being the most numerous. Chickens raised for eggs are usually called layers while chickens raised for meat are called broilers. Get our Poultry farming business: free business plan template

Capital Intisiveness

Poultry farming is a capital intensive business. Therefore, to be a successful poultry farmer, you need a well thought out business plan. Business plan is a business road map.

Poultry Business Plan Attributes

  • It will enable you in:
  • Re-engineering your existing business
  • Highlight your strategy priorities and specific action points
  • Show Specific manpower need,
  • Show your Capital (fund) need,
  • Look for and get investors
  • Apply and borrow fund from bank.
  • Show your need for new fixed assets, and whether to buy or hire them.
  • Showcase your business marketing strategy
  • Highlight your expansion needs,
  • Business Valuation in cases of merger, joint ventures etc.
  • And many other purposes.
Now you know why you need a business plan for your poultry business.


The first thing to do is to plan the layout of your business plan. That means you have to have  the  contents listed out like this:
  •  Cover Sheet
  • Table of Content
  • Mission Statement
  • Executive Summary
  • The Business
  • Market Analysis
  • SWOT Analysis
  • Financial Projection,
  • Marketing Plan
  • Other matters: appendages.
  • Conclusion.
You can see that with this your business plan is done. What you would do now is to add flesh to the items one after the other.  It has also to be noted that writing a business plan is a technical matter that most times require experts services. With what we have here, you may still have need of us if it must be a Winning Business Plan.

Mission statement and Business Overview:

Make your mission statement, goals and objectives here, then go on with the business overview as in the following expressions;
Poultry farming is a highly thriving and profitable business venture. Aside from the fact that people consume birds and chickens et al, supply of eggs is also a major source of revenue generation for poultry farmer. Players in the poultry farming and egg production industry basically raise chickens for meat, and egg production. The eggs produced may be sold for use as table eggs or hatching eggs.
The Poultry Farm and Egg Production Company Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.
If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a poultry farm and egg production business. One thing is certain about starting poultry farming and egg production business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your eggs and chickens because there are always food processing companies and consumers out there who are ready to buy from you.


Executive Summary:

Write your executive summary here. It must actually be the summary of all that are contained in this plan. It must  not be  more than three pages. Write it last..

Market Analysis:

This to consider here are:
•    Market Trends
The Poultry and Chicken Egg Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein. No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of speciality and processed eggs have rapidly improved revenue growth for the industry.
In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare. As a matter of fact, one of the new trends is that with the recent advancement in technology, poultry farmers can now comfortably predict and produce the quantities of chickens / birds and eggs per time.
 Our Target Market/Market Segmentation
Naturally, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefits from the business value chain of the poultry farming and egg production industry is all encompassing and it is far – reaching.
Every household consumes produce from commercial poultry farms be it chicken or egg. So also almost all hotels and fast restaurants sell chicken and eggs. In essence a commercial poultry farmer should be able to sell his or her chicken and eggs to as many people as possible.
In view of that, we have positioned our business to attract consumers of chickens and eggs not just in your country alone but also other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business.
Below is a list of the people and business/segments that we will market our chickens and eggs to;
•   Households
•   Individuals
•   Hotels
•   Restaurants
•   Fast food eateries
•   Agriculture merchants
Our Competitive Advantage
Here tell us what competitive advantage you have over other competitors.
It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers  in most parts of the world.
As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production business. This is so because part of the success of any nation is her ability to cultivate her own food and also export foods to other nations of the world.
….Farm Name e.g. ABC Farm Ltd…….is fully aware that there are competitions when it comes to selling commercial farm produce all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available markets
We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.
Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of chickens and eggs within and outside of our country.
We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands.
READ ALSO: Winning Business Plan Checklist

 Sales and marketing strategy
Now tell us how you intend to market your product and generate the turnover that will sustain the business.
Poultry farming business: free business plan template …we are quite aware that the reason why some commercial poultry farms and egg production companies hardly make good profits is their inability to sell off their chickens and eggs as at when due.
Our sales and marketing team will be recruited based on their vast experience in the poultry farming and egg production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of ..Farm Name…
Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and businesses that rely on daily supply of chicken and eggs from the poultry farms and egg production industry that are likely to become our customers.
In summary, ..Farms Name…. will adopt the following strategies in marketing our commercial farm produce;
• Introduce our business by sending introductory letters alongside our brochure to stake holders in         the agriculture industry, households, hotels and restaurants and agriculture produce merchants             etc.
• Advertise our business in agriculture and food related magazines and websites
•  List our commercial poultry farms and egg production business on yellow pages ads
•  Attend related agriculture and food expos, seminars, and business fairs et al
•  Leverage on the internet to promote our business
•  Engage in direct marketing
•  Encourage the use of word of mouth marketing (referrals)


Our Pricing Strategy

Some of the factors that will help you sell your farm produce at the right price that will guarantee that you make profits is dependent on your strategy while some of the factors are beyond your control. For example, if the climatic condition is unfavourable and if there is natural disaster in the location where you have your commercial poultry farm, then it will directly affect the prices of your chicken and eggs. You must itemise these factors here because you will continue to watch them as you progress.
Over and above, if you want to get the right pricing for your chicken and eggs, then you should ensure that you choose a good location for commercial poultry farm, choose a good breed that will guarantee bountiful harvest, cut the cost of running your poultry farm to the barest minimum and of course try as much as possible to attract buyers to your poultry farm as against taking your eggs and chickens to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.
The you can write — we are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our eggs and chickens is to sell them at competitive prices hence we will do all we can to ensure that the prices of our poultry farm produces are going to be what other commercial poultry farmers would look towards beating.
One thing is certain; the nature of commercial poultry farming makes it possible for poultry farmers to place prices for their eggs and chicken based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss.
Payment Options
Here let us know how you intend to collect your money.
The payment policy adopted by Name…. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation in the country.
Here are the payment options that ….Farm Name…. will make available to her clients;
•             Payment via bank transfer
•             Payment with cash
•             Payment via online bank transfer
•             Payment via check
•             Payment via bank draft
In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for chickens and eggs.


Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilise every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.
We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial poultry farm and egg production business. Below are the platforms we will leverage on to boost our commercial poultry farm and production brand and to promote and advertise our business;
•  Place adverts on community based newspapers, radio stations and TV stations.
•  Encourage the use of word of mouth publicity from our loyal customers
•  Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,                 Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
•  Ensure that  we position our banners and billboards in strategic positions all around  the towns.
•  Distribute our flyiers and handbills in target areas in and around our neighbourhood
•  Contact corporate organizations, households, landlord associations and schools by calling them          up and informing them of ,…..Farm Name….and the poultry produce we sell
•    Advertise our business in our official website and employ strategies that will help us pull traffic          to the site
•   Brand all our official cars and trucks and ensure that all our staff members and management staff        wears our branded shirt or cap at regular intervals.

Generating Funding / Start-up Capital for …Farm Name…

Considering Poultry farming business: free business plan template – No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as commercial poultry farming. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.
…Farm Name…. is a family business that is solely owned and financed by …Farm Name… and his immediate family members. We do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.
These are the areas we intend generating our start – up capital;
•     Generate part of the start – up capital from personal savings
•     Source for soft loans from family members and friends
•     Apply for loan from my Bank
 We have been able to generate about ….State Amount… (Personal savings) …Amount…( from family members) and …Amount ….soft loan from family members and we are at the final stages of obtaining a loan facility of…Amount … from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

 Sustainability and Expansion Strategy

For Poultry farming business: free business plan template, the future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.
One of our major goals of starting ..Farm Name…. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to retail our chickens nd eggs a little bit cheaper than what is obtainable in the market and we ar well prepared to survive on lower profit margin for a while.
..Farm Name… will make sure that the right foundation, structures and processes re put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.


SWOT Analysis:

Now in the light of all we have discussed above od the SWOT Analysis;
S = Your strength
W = Your weaknesses
O = Your Opportunities
T = Your Threats.

Financial Projection:

Prepare your financial expectations: Income and ,Fixed Assets budgets etc.

Other matters: appendages:

 The worksheets for the estimates, research etc. re going to be attached.


 Make your final notes and conclusions here.
Poultry farming business: free business plan template is a free template which could aid you produce your business plan. However, if you have further enquiries, or would not have time to do it yourself or can not afford the necessary details and feasibility studies associated with it, contact us for one.
In we structure a bankable business plan for small business startups. For every lean start up plan we develop, we add startup accelerator strategies. These we build into the business startup ideas generated by us. Therefore with starting up a business is an experience. Added also are startup funds for lean start up and franchise opportunities.


Deacon Anekperechi Nworgu, a seasoned economist who transitioned into a chartered accountant, auditor, tax practitioner, and business consultant, brings with him a wealth of industry expertise spanning over 37 years.

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