Rice Mill Processing  Business Plan Marketing Strategy Segment

Rice Mill Processing  Business Plan Marketing Strategy Segment

Rice Mill Processing  Business Plan Marketing Strategy Segment – All yu need to know and do on  your Rice Mill Processing  Business Plan Marketing Strategy Segment is hee. This is the part of your business plan that talks about how you will market your products/service. Therefore, for you to write a winning  Rice Mill Processing Business Plan, here re Business Plan Sales and Marketing Strategies that work everywhere. In fact, to attract customers, generate high turnover and net returns, you need to adopt effective aggressive sales and marketing strategies. So do you want sample Rice Mill Processing  Business Plan template? Or Starting Medium Scale Rice Mill Processing  Company?  Consequently, one major aspect of business plan writing you must not neglect is Rice Mill Processing  Business Plan Marketing Strategy Segment.

Rice Mill Processing  Business Plan Marketing Strategy Segment

In fact, these Rice Mill Processing  Business Plan Marketing Strategies re good for you.  You could  be doing a 5 pagecomprehensive, or customized business plan, but this segment has to be well articulated. I advice you read this article together with our posts on:

  1. Rice Mill  Business Plan Cost Analysis 
  2. Rice Mill Business Plan Pricing Strategy Segment 
  3. Business plan for rice mill Processing Business in Nigeria
  4. Rice Mill Business Plan Checklist Nigeria
  5. Rice Mill Processing Business Business Plan with Feasibility studies 

Why This Article?

This article, Rice Mill Processing  Business Plan Marketing Strategy Segment, is necessitated by constant calls and mails asking what shall I do. How do I go about this? Therefore,  if you re one of those who want to start this business or in fact any business, this section of your business plan is important. In addition, this article is good for start-up business men/women, ongoing businesses, fellow consultants who write business plan for others, researchers and students of relevant related courses like accounting, management, economics etc. Just read on.

As a matter of fact, before starting your business, it’s important you outline all the details in a business plan. Creating business plan not only helps you take a good look at all aspects of your business, from target market to financial/feasibility analysis, and more, but also, it becomes the roadmap for your success.


Rice Mill Processing  Business Plan Marketing Strategy Segment


One Most Important Section of Your Business Plan:

Therefore, one most important sections of business plan is the one for Marketing and Sales Strategies which outlines your plan for reaching and selling to your target market.  Again, it’s not worth it if you have wonderful product or services but don’t have customers or clients.  Therefore, the Business Plan Marketing Strategy Segment is the key to effectively and affordably finding your buyers.

And, whether you’re a new entrepreneur just starting a new business, or a seasoned owner developing a business plan to get funding or for internal management processes, your plan should include a good market analysis. It should understand, describe, and prove the potential of your market.

Keep in mind, as you develop this part of your plan, you need to know the industry you’re going into and the market involved.

Know your market

In this technology era, market information is a matter of sifting, sorting, digesting, figuring out what’s important, and giving it context. Incidentally, survey and researches may give different results based on methods and environment in question. Therefore,  try your best to know your market. People would want to know how you will cope in this market and win some market share.

Know the industry you’re in:

As a matter of fact, you really have to do some industry research. This is because you will have to include in this business plan the overview of the industry you’re in. People expect to see a picture of the industry with factors such as industry trends, industry growth, recent developments, common keys to success, how concentrated, how many big players, how many total participants, and similar factors. And how you plan to fit into this industry. Obviously, as business owner you need to know your industry well in order to survive in it.


Rice Mill Processing  Business Plan Marketing Strategy Segment


Why Do You Need Business Marketing Plan

It’s debateable that home/family business owners (family cottage businesses) don’t need to have a formal business plan, especially if you’re not asking for start-up funding. However, a business plan isn’t only about appealing to banks, investors and money lenders. But the truth is, every business, regardless of size needs a business plan.

Business plan helps you:

  • Determine where you re now in relation to where you want to go
  • Ascertain needed resources to start and run your business
  • Have clarity and focus on what needs to be done
  • Gain insight to and understanding of your industry, competition, market and more
  • Articulate start-up costs and what you need to charge to build a profitable business
  • Work on your offer, how it’s different from your competitors, and how it’s going to benefit your potential client/customer
  • Obtain financing
  • Determine if you need to hire or contract outside help

Rice Mill Processing  Business Plan Marketing Strategy Segment


Now what re you going to include in Marketing & Sales Strategies Section?

The basics of rice mill processing business plan marketing strategy segment, have to do with  optimising the 5 P’s of marketing. The marketing mix/strategy refers to the set of actions, or tactics, that company/business uses to promote its  product in the market. In addition, you have to figure out how you’ll measure these marketing mix’s success.  Here are the 5 P’s of marketing that you must work on.

(1) Product – Let your customers/clients know what your products re. This will include their physical appearances, quality, ingredients composition, how they benefit the user and how it differs from others in the market.

(2) Price – Outline your pricing strategies that will help you reach target profit margin here. How you will price your product or service so that the price remains competitive while still allowing you to make good profit must be shown. When calculating price, remember to add all variable and fixed costs. Sometimes a family member helps you do something that you don’t pay for. How do you measure this? Also discuss if your price will be lower or higher than your competition, and please, you have to justify the difference. Pricing methods could be one or combinations of these:

  • Industry Price/ Going-rate pricing – Sale what others sale
  • Cost plus system/Mark-up pricing – cost of goods + Margin
  • Price less Discount
  • Promo Price/Pricing for Market Penetration
  • Break-even pricing
  • Target return pricing
  • Early cash recovery pricing
  • Perceived value pricing
  • Sealed-bid pricing
  • Pricing at a Premium – set costs higher than competitors
  • Economy Pricing – to attract most price-conscious  consumers.
  • Price Skimming. – setting introductory phase at high prises to lower afterwards.
  • Psychology Pricing – pricing techniques that deals on buyers emotional levels.
  • Bundle Pricing – multiple products for lower rate than individual products.


Rice Mill Processing  Business Plan Marketing Strategy Segment

Rice Mill Processing  Business Plan Marketing Strategy Segment

(3) Place (Distribution) – Indicate where your business will sell its products or services, and how it will get those products or services to target consumers. For example, will you sell online? Will you consign your products into local stores? When you know what outlets your product and services will be available, indicate how much you expect to sell in each location.

(4) Promotion – Now illustrate the methods of promotion you will use to communicate the features and benefits of your products or services to your target customers. Will you advertise? If so, where? What percentage of advertising will be handled by each advertising option? How much business do you anticipate that each form of advertising will result in? How much is this all going to cost? Also indicate if you plan to offer coupons or other incentives to get customers in the door.

(5) People – The two set of people involved here re the sales personnel and the customers. These two  set of people will give you what you need in this business. So, describe what the sales team is like, composition and kind of sales training they will receive. Do you plan to offer any incentives to your customer service representatives and how do you plan to measure customer satisfaction?

As you can see, these 5 P’s of marketing will form the basis of your marketing plan.

Rice Mill Processing  Business Plan Marketing Strategy Segment

Your Questions Answered:

Yes, I can now give answers to your calls and mails asking what shall I do. How do I go about this? How do I go about some of these thing?

Therefore, if this is your question now, you are welcome. Complete Full Marks Consultants Limited is a firm of Chartered Accountants, auditing, taxation and management consultants. We will help you register your business/company with CAC, handle your tax matters with FIRS or SIRS, Do your business plan, do your accounting, auditing  as external auditors or for your internal control management. Look, we will get your PENCOMITFNSITF compliance certificates for your contract bidding.

Contact us on or call  +234 8034347851 for these assignments.

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Rice Mill Processing  Business Plan Marketing Strategy Segment

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