8 Key Growth Strategy For Your Business That Works Like Magic
Table of Contents
THE BUSINESS GROWTH STRATEGIES:
(1) Start Well with a Winning Business Plan.
(2) Establish a value chain proposition for your business to sustain long-term growth.
- Firstly, identify your business primary and support activities
- Establish the relative importance of each activity in the total cost of the product – what per centage of the cost of the activities does it take?
- Identify cost drivers for each activity – A cost driver is a factor that influences or contributes to the expense of certain business operations. The cost must be critical to the production. You can identify this in the costs of labour, maintenance, or other variable expenses.
- Now, work out links between activities – you must link your activities. Let it work as a system.
Furthermore,
- Identify opportunities for reducing costs – with good cost analysis you should be able to know what cost reduction measures you can take.
- Again, identify the customers’ value-creating activities. Always consider your customers’ perspective. Therefore, Understand what drives value for your customers
- Consistently work to improve customer satisfaction, hence you must understand your business value proposition
- Implement marketing models into your strategy. Consequently, identify the customers and segments where you can create more value relative to competitors
- Develop a memorable customer experience. Focus investments on your most valuable customers and create a win-win price.
(3) Identify your ideal customer.
- Define your product or service from the customer’s point of view.
- Know the ideal customer for what you sell based on their activities.
- And, determine the specific benefits your customer is seeking in buying your product. This is a target for you.
- Then, determine the location of your exact customer. Yes! Where do your customers come from to patronise you
- Then, determine exactly when your ideal customer buys your product or service. Peak time is important for your business
8 Key Growth Strategy For Your Business That Works Like Magic
(4) Define your business key indicators.
- Profit: Which one among the following are your concern? Gross profit or net profit. Profit before tax or after tax.
- Cost: If the emphasis is on cost effectiveness then find the best ways to reduce and manage your costs.
- Earned Revenue Vs. Target/Budgeted Revenue: Charting and analysing the discrepancies between these two numbers will help you identify how your business is performing.
- Cost Of Goods Sold/Produced:This is the total cost of production or service rendered. This will include all direct cost of production. Remember that the difference between turnover and this gives you the gross profit. From here, you can work out what your product mark-up should look like and your actual profit margin. This information is key in determining how to outsell your competition.
In addition,
- Day Sales/Period Sales figures/Sales By Region: Through analysing your daily, weekly, monthly and which regions are meeting sales objectives, you can provide better feedback for underperformance.
- Actual Expenses Vs. Budget Expenses: Compare your actual overhead with your forecasted budget. Understanding where you deviated from your plan can help you create a more effective business budget in the future.
8 Key Growth Strategy For Your Business That Works Like Magic
(5) Define your business revenue streams:
(6) Look to your competition
(7) Focus on your strengths
8 Key Growth Strategy For Your Business That Works Like Magic
(8) Invest in talent.
- Define the capacities system – this system must be in-place.
- Identify critical employee segments – what you may call division of labour
- Create segment-based employee value proposition – work out a schedule of personnel activities.
- Implement the people strategy – This is a essential business strategy/ tool to help fulfil your organisation’s potential. Like most, it probably includes some HR targets, perhaps to do with employee engagement scores, turnover or diversity.
8 Key Growth Strategy For Your Business That Works Like Magic
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Deacon Anekperechi Nworgu, a seasoned economist who transitioned into a chartered accountant, auditor, tax practitioner, and business consultant, brings with him a wealth of industry expertise spanning over 37 years.