Medium Scale Poultry Business Plan in Nigeria

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Medium Scale Poultry Business Plan in Nigeria

Medium Scale Poultry Business Plan in Nigeria – Types of business plan include, but are not limited to, start-up, internal/management, strategic, feasibility, operations and growth plans. It’s possible to tell you here now that business plan could be said to be business start-up of internal/management strategic processes that demonstrate the feasibility of business operations for growth. No matter the type of business plan you do, all of these ingredients must be involved. What you need to do while writing business plan is to access and analyse the variables that influence the behaviour of any of the parameters.

Medium Scale Poultry Business Plan in Nigeria could encompass proposals for poultry farming, feasibility study on poultry farming that relate to Egg production (Layers breeding), Meat production (Broilers breeding), Chicken breeding (Hatchery), Poultry feed production, Poultry equipment manufacturing, Egg and meat processing, packaging and marketing, and Poultry marketing and consultancy, all in one business outfit. As you can see, each of these poultry production niches could be a stand-alone business outfit. It’s also possible to combine two or more of them together in one business outfit.

Medium Scale Poultry Business Plan

Consequently, the poultry business plan on this write-up is an illustrative poultry business plan that aims at aiding your understanding on how poultry business plan is done. We urge you to please take care of the business plan parameters and variables that influence the operations of the poultry farm. Every variable must be accounted for in the business plan.

Medium Scale Poultry Business Plan in Nigeria

Medium Scale Poultry Business Plan

Illustrative Poultry Business Plan:

 Executive summary:

This business plan is for Poultry For All Enterprises situated at No. 2001 Poultry Road, Broilers Town. The business plan is a-three-year business plan and business projection for Poultry for All Enterprises business enterprise duly registered in Nigeria to carry on poultry business. Our operation cover nearly all aspect of poultry business.

As a matter of fact, this business plan is a start-up business plan to define our operation and make projections for the business for the next three years.

It’s also needed for interested investors in our business. A total capital outlay of N20,000,000.00 is required. The directors of this business have only been able to raise N8,000,000.00 from their personal contributions.

Two options are available for our would be investors. The N12,000,000.00 capital needed from investors re at interest rate of 12% per annum. The second option is for them to take up 12% of Poultry for All Enterprises shareholding.

Medium Scale Poultry Business Plan

Management team:

Furthermore, the management team is made up of 3-key players. Mr. JB Odeh is a retired agric-extension service director. Mrs. Ada Njoku is also a retired Vet Director who has a lot of experience in vet management. The next person is a renowned administrative manager who served UTC for 30 years. All these wealth of experience are what Poultry for All Enterprises relies on to achieve its operational goals.

There re also 20 general workers in our workforce. Most of these are non-professionals and are majorly involved in the maintenance of the poultry facilities.

Worthy of note here as a member of our management team is our business consultant, Complete Full Marks Consultants (CFMC) Limited that aided and supervised the production of this business plan.

Medium Scale Poultry Business Plan in Nigeria

Market consideration:

In this regard, our marketing strategies re those that promote our business and ensure that we remain relevant in the market. They re marketing strategies that will enable us meet up with the projections of this business plan. To this effect, we have in place the following marketing strategies:

(1) Market Segmentation: Considering our production value chain, we have been able to separate our market in segments. Such segments are those for:

  • Public Market
  • Institutions,
  • Government functionaries,
  • Meat processing plants,
  • Other poultry farms etc.

(2) Official website: for our business promotion, online sales and delivery,
(3) Use of our social media platforms for our business promotions.
(4) The placement of our business fliers in strategic public place, banks, hotels and restaurant,
(5) The use of roll up Berners at our offices
(6) Organisation of Farmer’s Forum quarterly
(7) The use of our business branded cars only
(8) Staff use of our branded T-shirt

Medium Scale Poultry Business Plan

Production Processes:

As a matter of fact, our production activities will include:

  • Egg production,
  • Meat production,
  • Chicken breeding (Hatchery),
  • Poultry feed production,
  • Poultry equipment manufacturing,
  • Egg and meat processing,
  • Packaging and marketing,
  • Poultry marketing and
  • Poultry consultancy services.

 Our Product:

Here is a sample of our product.


Medium Scale Poultry Business Plan in Nigeria

Medium Scale Poultry Business Plan

Feasibility Analysis:

Our business consultant, CFMC Limited has been able to conduct an elaborate research and feasibility studies which enabled analysis of our activities.
The feasibility analysis has revealed that the break-even point at different level of production are as follows.

  • Egg production                                                                                 5,000 crates/day
  • Meat production                                                                               10,000 broilers/month
  • Chicken breeding (Hatchery)                                                         3,000 chicks/day
  • Poultry feed production                                                                   1,000,000 kg/day
  • Egg and meat processing                                                                 Turnover value N2,000,000/day
  • Packaging and marketing                                                                Turnover value N1,500,000/day
  • Poultry marketing and                                                                     Turnover value N500,000/month
  • Poultry consultancy services.                                                          Turnover value N300,000/day

Consequently, these break-even points are such landmark units and values that our operations must not fall below. Considering the variable and fixed costs element of these projection, Poultry for All Enterprises is now in a position to maximise operations under mass production principles to maximise turnover and profit. We are happy that this business is actually viable.

Medium Scale Poultry Business Plan

Financial Analysis:

Furthermore, our 3-year projected financial analysis consisting of projected Income Statement, Balance Sheet, Fund flow statement, and financial ratio analysis including the financial indexes assumptions re attached as appendix.

Medium Scale Poultry Business Plan in Nigeria

The Business Viability:

As can be seen from the production and financial analysis above, this business is very viable. It’s generating a gross income of N200,000,000.00 per year. 65% of this goes for operational expenses (OPEX) and capital expenses (CAPEX), leaving a net profit of N70,000,000.00. We belief ur investors will be very happy for this as their interest is adequately taking care of by this.


Finally, you have to note that a comprehensive Medium Scale Poultry Business Plan in Nigeria will certainly not be this 6-page write-up. I tell you it will take not less than 40-pages. Complete Full Marks Consultants Limited will help you write one at minimal cost. Contact us at or +234 8034347851.

Medium Scale Poultry Business Plan

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Deacon Anekperechi Nworgu, a seasoned economist who transitioned into a chartered accountant, auditor, tax practitioner, and business consultant, brings with him a wealth of industry expertise spanning over 37 years.

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