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Sample advertising consultancy services Business plan – Template

Sample advertising consultancy services Business plan is a sample of a professional service business plan. It includes advertising agency business plan and marketing consultant business plan. So, if you are one of those who ask: How do I start a consulting business plan? Or, how do I start a marketing and advertising business? Surely, this post is for you. Sample advertising consultancy services Business plan is an illustrative model of this business plan that will surely help you start off yours soon. So, stop asking, how much does a business plan cost? This one is free. Now, begin to think only about, how do I own an advertising consultancy firm? So, this is the Sample advertising consultancy services Business plan – Template you need.

Sample advertising consultancy services Business plan Illustrated:

Sample advertising consultancy services Business plan – Template – 1.0 Introduction:

As a matter of fact, this Sample advertising consultancy services Business plan is for Complete Advertising Consultants Limited. A private limited liability firm duly registered in Nigeria according to Nigerian business laws. Complete Advertising Consultants Limited is fully incorporated to provide comprehensive marketing consulting services to all shades of organisation. These include creation of advertising campaigns for the non-profit industry. Therefore, our long-term goal is to become the preferred advertising agency for major business organisations and institutions in Nigeria.

As a matter of fact, Complete Advertising Consultants Limited will not only provide clients with services but will also be creating a long-term relationship with them so that the delivery of their message becomes a seamless, thought-provoking experience that engenders action.

Our Services:

Furthermore, Complete Advertising Consultants Limited offers a complete, custom advertising campaign that covers all audio-visual and printed media. These are radio and television ads, billboards, building advertisements, brochures, direct mailing, business cards, etc. Management has in place a well-structured effective seven step process towards building a winning campaign system.

In fact, our clientele will cover both big and small organisations. For a start we will concentrate on start-up organisations, institutions and local governments. We believe that by focusing on institutions such as these that have special needs, we will be able to serve our clients better and thereby produce a superior service that is more effective than other advertising firms.

Our Market:

For a start, Complete Advertising Consultants Limited will be concentrating on organisations that operate in the environmental, youth development and empowerment, and cultural awareness fields. This is because these types of organizations have the greatest needs in the society today.

In addition, our survey shows that profitability and growth from this untapped market is expected to be strong and faster. Our survey shows that in the last 20 years Nigeria has seen a steady growth in the establishment of such organisations that has to do with environmental awareness, especially in the oil producing area and rain forest areas of the country due to oil spillage and erosion.

Sample advertising consultancy services Business plan – Template – 2.0 Company Profile:

The company is owned by the senior management of Complete Advertising Consultants Limited. These are Deacon Ane Nworgu, (25%), Deaconess D.C Nworgu (20%), Mr. Devine Udo, (20%), and Miss. Gigi Enyi (8%). The compny ha also 27% of its equity owned by outside private investors. Other funds required will come from bank loans.

Our Objectives

We have the following goals to meet in the next three years.

• To achieve break-even by Year 2.
• Establish a long-term contract with Federal Ministry of Environment and FCT Ministry.
• To achieve 80% customer satisfaction rate to enable us establish long-term relationships with our clients. We hope this will enable us grow in word-of-mouth marketing.

Our Success Keys:

Our keys to long-term survivability and profitability are anchored on:

• Differentiation in service delivery. This will make our clients realize that we are able to better serve their needs than a more generic competitor.
• Keeping close contact with clients
• Establish a well-functioning long-term relationship with our clients.
• All of these to enable us generate repeat business and a top notch reputation.
• Establish a comprehensive service experience for our clients.
• Creation of streamlined and custom advertising campaigns based on needs,
• Customised total design work of all audio-visual advertising tools, implementation, and follow-up analysis.

Sample advertising consultancy services Business plan – Template

Our Mission

Our mission is to provide comprehensive marketing consultation and creation of advertising campaigns for various industries. So, we are not only interested in rendering services to our clients. Furthermore, we re also interested in creating a long-term relationship with them so that the delivery of their message becomes seamless. In fact, we design them to provide them thought-provoking experiences that will engender action.

Sample advertising consultancy services Business plan – Template – 3.0 Start-up Summary:

CAPEX & OPEX Analysis:

Our capital and operational expeses re analysed as follows:

Start-up assets required amounts to N3,000,000. This’s made up of both fixed and current assets. N1,500,000 out of this’s set aside as working capital. This cash’s needed to support operations until revenues reach an acceptable level. Start-up expenses amounts to N700,000 only. Meanwhile, most of the company’s liabilities will come from outside private investors and management investment. Arrangement is under way for a bank loan of N1,000,000 from our bank, GT Bank Plc. This’s a term loan that will be liquidated in the next two years. The interest elements will be taking care of through the normal profit and loss account.

Services

Our services which include custom advertising campaigns cover all audio-visual and printed media. These are radio and television ads, billboards, building advertisements, brochures, direct mailing, business cards, etc. We have a seven step effectively proven processes to building a winning campaign. They are:

• Initial consultation.
• Analysis of organisation’s goals and target market demographics.
• Planning.
• Creation of streamlined and customized advertising campaigns based on client’s need.
• Total design work of all audio-visual/printed advertising tools.
• Implementation – usually through subcontractors and collaborators.
• Follow-up analysis.

Each project is customer based/customized. We consider client’s operation scope, length, depth, reach, and cost in doing this.

Market Analysis Summary:

Our market analysis revel that, Complete Advertising Consultants Limited will be concentrating on organisations that operate in the environmental, youth development and empowerment, and cultural awareness fields. This is because these types of organizations have the greatest needs in the society today.

Our survey shows that profitability and growth from this untapped market is expected to be strong and faster. Our survey shows that in the last 20 years Nigeria has seen a steady growth in the establishment of such organisations that has to do with environmental awareness, especially in the oil producing area and rain forest areas of the country due to oil spillage and erosion.

Market Segmentation

Our market segmentation will concentrate on institutions, nationwide, that are concerned with various public issues. Complete Advertising Consultants Limited will be focusing on the following groups of clients:

1. Environmental institutions.
2. Youth development & Economic Empowerment Institutions.
3. Cultural institutions.
4. And Other.

Since we are in business to make money, we are concentrating on these specific market segments for a variety of reasons. Environmental matters are not only national issues but also international issues. With so much social imbalances in the nation, youth unemployment and its associated restiveness many institutions on this field become very active in social campaigns. Economic empowerment are also related to cultural biases. All of these have the tendency for promoting our business.

The attached graphs depicts the operations of these organizations in the country.

How to get copy of the business plan:

Other Segments of Sample advertising consultancy services Business plan are available on request. These include the financial projections, SWOT, and financial analysis. Call now to get them at minimal cost. Call +234 8034347851 or email to [email protected]

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Sample advertising consultancy services Business plan – Template

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