Kids Care Day-care Business Plan Marketing Analysis

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Kids Care Day-care Business Plan Marketing Analysis

Table of Contents

This is the same as Kids Care Day-care Business Plan Marketing Strategies. It’s in fact, the marketing Analysis segment of Kids Care Day-care Business Plan. It’s an x-ray of the marketing analysis of the business plan that details target market and marketing, market segments, 7Ps of marketing and 4Cs of marketing, various marketing strategies and their application to Kids Care Day-care Business Plan.

This segment of the business plan is useful when you are carrying out a comprehensive market analysis of your business plan. In fact, it can be used as management tool for business expansion strategy. In addition, when you want approval from government agencies or other investors or loan givers, this marketing plan will help you rank your business high.

Kids Care Day-care Business Plan Marketing Analysis

UNDERLINING TEMPLATES:

Kids Care Day-care Business Plan Marketing Analysis – THE BUSINESS PLAN:

This business plan is for Baby Mama Child Day Care, Lokoja. It is a (3) three-year business plan showcasing feasibility and break-even analysis. The service range at Baby Mama Child Day Care covers children from age 6 weeks to age 6 years. Others included re those we take over from various nursery and primary schools around us when schools close for the day. Our timing ranges from 6.30 am to 8.00 pm when parent must have closed from work and be able to pick their children from us. Those who close earlier pick theirs earlier.

Because Baby Mama Child Day Care is a big solution to family challenges, this business has actually witnessed a great succeed in its 3 years of existence. Our expansionary surveys and feasibility analysis carried out by our consultants, Complete Full Marks Consultants Limited, reveal that there are about 350 working class families within our vicinity. Out of this number 45% of then have more than two (2) children. It concluded that on average, Baby Mama Child Day Care, will be getting not less than 40 children monthly from them if the most of the variables and growth indicators highlighted in this business plan is adhered to. This is to gives us a 25% anticipated growth on our previous records.

Kids Care Day-care Business Plan Marketing Analysis

The Market and Marketing:

In order for us to win a reasonable market share in this market and still remain relevant we need to consider many types of marketing strategies. Each of the marketing strategy is designed to communicate to our target market the benefits and features of our product/services.

In doing these we have taken cognisance of the conventional seven elements of marketing mix for service. Therefore, we have considered our: (1) Product (2) Price (3) Place (4) Promotion (5) People (6) Physical evidence and (7) Process.

The trust of these is on our desire to always address our customers/clients based on the common 4 C’s of marketing, which consist of Consumer wants and needs, Cost, Convenience, and Communication.

Market Analysis:

Baby Mama Child Day Care is a business that has become necessary in fast-paced environments like ours. There are an increasing amount of working class families, which has created the necessity of the child care industry. Indeed, it has. There are over 50 facilities in our area that provide similar services to Baby Mama Child Day Care. However, each of these has its peculiar client base. Ours is a type of a high-quality child care centre. Our marketing strategies are geared towards creating more awareness for our type of quality service so as to pull more parents out from the common day care services around.

The Market Segmentation:

As a matter of fact, we are now trying to provide more classes of customers to accommodate more low income earners. Therefore, Baby Mama Child Day Care is now focusing on meeting the local need for child care services within the 10-mile radius of Lokoja town. We have also given opportunities for admitting children on full-time or part-time basis. This is to accommodate parents who are on shift, full time or part-time contracts in their work places.

Target Market Segment Strategy places emphasis on full-time working couples. Referral marketing is the key type of marketing strategy utilized.

Kids Care Day-care Business Plan Marketing Analysis

Competition and Buying Patterns:

There are over 50 child care providers in our local area. The larger commercial chain child care centres (which are few), such as Baby Mama Child Day Care, have a majority of the market share. These larger chains compete well because of a good reputation among the consumer market. But ours offer a lower staff to child ratio, which is appealing to most parents. Additionally, the company maintains child care fee levels that are 5-10% below the average of other large commercial chain child care fees. Our periodic health-check programme is a plus to us

Market Needs:

With the state of Nigeria’s economy year in and year out, it has become necessary for more families to rely on other sources of incomes to survive. Nearly every government worker now has a second source of income, trading in one form or the other. In turn, this increases the demand for child care facilities. We do not foresee this trend turning in the near future. Therefore, we intend to capture a share of this market.

Kids Care Day-care Business Plan for Existing Business

Kids Care Day-care Business Plan Marketing Analysis – OUR MARKETING STRATEGIES:

Our marketing strategies are those that will address our target market considering the fact that our market segmentation has just been enlarged to accommodate more low income earners.

Therefore our Guerrilla Marketing strategy will be those targeting the grass root, using untraditional, and low-budget methods that involve creativity, big crowds of people, and the element of surprise to market or promote a product, service, brand, event, or re-launch.

Brand Lover Marketing strategy will still focus on those high income class that prefer our quality of service.

Close Range Marketing (CRM) and Relationship Marketing are all going to be strengthened. In addition are Word of Mouth marketing especially during seasons. One of the associated marketing strategy is our public relation’s strategy.

Furthermore, Online Marketing comprising Email, and social media marketing is going to be leveraged upon seriously. We will not neglect Event Marketing as we organised one event or the other seasonally for the children and parents. By this we promote our Community Marketing strategies. There is no doubt that these would go along with one form of Promotional Marketing or the other.

JUST GET A COPY OF THIS BUSINESS PLAN:

Finally, do you know that this is not all about this business plan? So, be informed that other Segments of Kids Care Day-care Business Plan are available on request. These include the financial projections, SWOT, and financial analysis. Call now to get them at minimal cost. Call +234 8034347851 or email to [email protected]

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Kids Care Day-care Business Plan Marketing Analysis

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HOW YOU MAY GET MORE BUSINESS PLAN TEMPLATES ON THIS WEBSITE:

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Ane

Deacon Anekperechi Nworgu, a seasoned economist who transitioned into a chartered accountant, auditor, tax practitioner, and business consultant, brings with him a wealth of industry expertise spanning over 37 years.