Corporate Baby Day-Care Business Plan for Start-Ups

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Corporate Baby Day-Care Business Plan for Start-Ups 

Corporate Baby Day-Care Business Plan for Start-Ups

This is a free baby day care business plan sample.  Therefore, this post is good for home day-care business plan, day care proposal and preschool business plan Corporate Baby Day-Care Business is targeted at working-class mothers who spend most of their daily hours in offices. The target also include families who can afford private crèche for their toddlers early in life. This is Corporate Baby Day-Care Business Plan for Start-Ups for you.

This Corporate Baby Day-Care Business Plan financials, company profile, start-up analysis, scope of activities, market trend and segmentations are all illustrated here.

In this connection, this Corporate Baby Day-Care Business Plan for Start-Ups can be used for Grant Applications, Bank Loans and Proposal writing. In Nigeria today baby Day-Care business is a lucrative business. Because it’s becoming one of those essential services for the working-class families, its management is becoming a challenge. Therefore, it requires a lot of strategic planning to start and run well. That is why you need a business coach like Complete Full Marks Consultants Limited to help you with the start-up strategic plans and implementations.


  1. Kids Care Day-care Business Plan for Existing Business
  2. Corporate Baby Day-Care Business plan for Start-up
  3. Baby Day-Care Business plan to get Investors/loan/grant
  4. Kids Care Day-care Business Plan Marketing Analysis
  5. Baby Day-Care Business Plan SWOT Analysis – A Template
  6. Baby Day-Care Business Plan Feasibility Analysis – A Template
  8. Child Day Care Business Start-up Details
  9. Simplified Approach to Starting A child Day Care

Corporate Baby Day-Care Business Plan for Start-Ups – Introduction:

There is a general family challenge for young families globally now. That is, how to take care of their babies while at work. We all know it that it’s the duty of every parent, and  mothers in particular  to see to it that their kids are properly taken good care of. However,circumstances of official work engagements  make this a challenging one, as there may not be enough time available to them to sit closely with their children and monitor them at day times. Therefore, parents take their kids to a day-care centre. Corporate Baby Day-Care Business proffers solution to this challenge.

This business plan is for Every-Child Day Care, Mararaba. It is a (3) three-year business plan with feasibility analysis which include the break-even analysis. The service range at Every-Child Day Care covers children from age 3 months to age 3 years. Others included are those who are handed over to us from various nursery and primary schools around us when schools close for the day. Our timing ranges from 6.30 am to 8.00 pm when we hope every parent must have closed work and be able to pick their children from us. Those who close earlier pick theirs earlier.

Corporate Baby Day-Care Business Plan for Start-Ups

Because this is a big solution to family challenges, we are of high hope that this business will certainly succeed. The surveys and feasibility analysis carried out by our consultants, Complete Full Marks Consultants Limited, reveal that there are about 300 working class families within our vicinity. Out of this number 60% of then have more than two (2) children. It concluded that on average, Every-Child Day Care, will be getting not less than 30 children monthly from them.

Every-Child Day Care – Profile:

Every-Child Day Care is a family service provider organisation duly registered with the State’s Women Affairs Commission to provide child care services for families in the state. Other services include providing crèche and nursing education for children of pre-school age. We are aware that building a hygienically effective, efficient and sustainable baby day-care centre is a challenging endeavour in Nigeria. Therefore, Every-Child Day Care will partner with local environmental and health clinics to ensure that our babies are kept under a hygienic environment. The aim is to build confidence in the parents who will leave their children under our care for such a day long time.


Every-Child Day Care is owned by family of Mr.  & Mrs. John Okoh. The two are married for over 30 years and have 6 children of their own. Mr. Okoh is a retired Nurse whose working experience spine over 36 years. She is going to be in charge of the day to day running of the day care. All monies for start-up tools and equipment is provided by this family. There is no intention of getting outside investors involved.

Our Objectives

This objective is a comprehensive agenda to:

  • Raise health and intellectually sound pupils
  • Provide excellent customer services and quality care
  • Raise a right and high child care standard in our community
  • Host over 360 kids in the first year and grow at 20% annually.
  • Creating quality value for the children and their parents,
  • Therefrom, generate revenue to maximize profit for the owners of the Day-care
  • Offer a 24/7 day-care services.

Our Goal

The gaols is anchored on our ability to:

  • Maintain a high hygienic environment,
  • Apply every essential Gorilla Marketing Model to reach residents and working parents around our catchment area.
  • Continually improve on our quality of service delivery
  • Work towards lowering per unit cost of servicing a baby and generally increasing efficiency lowering total annual cost.

Our Vision:

The vision is a large one which is to:

Be the most patronized Day-care in Mararaba and other places where our branches will be established in Nigeria

Our Mission

This is to:

  •  Render a comprehensive and specialized day care services to certain class of individuals,
  • Give maximum attention to each child through qualified staff and competent child care givers.

Corporate Baby Day-Care Business Plan for Start-Ups – Start-up Analysis:

Start-up analysis include all outcomes of our initial surveys and feasibility studies, and they include:

Initial Capital Expenses

These initial capital expenses (CAPEX) are all fixed tangible and non-tangible expenses. These are those covering plant and equipment, furniture and fittings, motor vehicles, statutory registration payments, etc. The table below shows the tabular/spreadsheet analysis of this.

Initial Operating Expenses

These are operating expenses as shown in our operational expenses budget/forecast a shown below.

Our Services:

Most parents want “the best” for their children.  Therefore, our services are those that impact on the children behaviour problems. We know that high-quality care will actually build good behaviours on the quality of life of those high class baby day cares like ours. So, we provide programmes that impact on:

  • Child physical development
  • Child social and emotional development
  • And child’s language and cognitive development
Corporate Baby Day-Care Business Plan for Start-Ups

We also provide transport, and health care –  health checks – periodically.

Corporate Baby Day-Care Business Plan for Start-Ups

What we bring to the Industry/Key to our Successes:

What we bring to the industry are innovative child care programmes which we hope are going to be keys to our success.

  • Professional managerial skills
  • Industry experience of over 35 years

Therefore, people will patronize us because of the following reasons:

  • Well experienced care providers
  • Well equipped baby-care Centre with Standard equipment
  • Flexible schedule that fit in to our clients schedule
  • Excellent Customer Care
  • A high class baby Day-Care – first of its kind in our environment
  • Up-to-date schemes and trendy practice modules
  • 24/7 childcare service

In fact, the above listed services and methods are our competitive advantages

Target Market/ Market Segmentation

Our target market is the parents and guardians. Our focus therefore are on the following class of people:

  1. Corporate Executives
  2. Business People
  3. Single parents
  4. Baby-Mamas
  5. Sports Men and Women
  6. Government Officials
  7. Families
  8. Middle class and high class people

  Corporate Baby Day-Care Business Plan for Start-Ups – MARKETING STRATEGY

As a start-up, our Marketing and Sales Strategy will include the use of every accessible gorilla model of marketing strategy which will include:

  1. Lunching Lunching & Lunching:
  •  A grand opening party
  • Positioning our greeters to welcome parents and kids as they come
  • A loyalty plan that will enable us reward our regular customers
  • Positioning our flexi banners at strategic positions all around our vicinity
  • Advertise in Radio, Televisions and magazines
  • Partner with child’s/education agencies to refer parents who are looking for a good day care centre

2. Our Pricing Strategy

We will ensure we set pricing in line with what is available in the day care industry. We are very aware that we have got to lower our price to be able to attract customers.

3. Payment Options

We have decided on a payment policy that is all inclusive because we are quite aware that different people prefer different payment options. So, the following payment options  will be available in every of our outlets;

  • Cash Payment
  • Payment via Point of Sale (POS) Machine
  • Online bank transfer (online payment portal)
  • Payment via Mobile money

In view of these, we’ve chosen banking platforms that’ll help us achieve our plans without any itches.

Corporate Baby Day-Care Business Plan for Start-Ups

4. Publicity and Advertising Strategy

We have decided to create a budget for publicity and advertisement for the major aim of introducing our brand in the market place. Everything we’ll do in this regard is geared towards communicating our brand. Therefore, listed below are the platforms we intend leveraging on to promote and advertise our business;

  • Place adverts on both print and electronic media platforms
  • Regularly sponsor relevant educational community programs
  • Maximum utilization of internet and social media platforms like; Instagram, Facebook, twitter, et al
  • Installation of our Bill Boards on strategic locations
  • Distribute our fliers and handbills in target areas where guardians can be found.
  • Position our Flexi Banners at strategic positions around the airport


Other Segments of Corporate Baby Day-Care Business Plan for Start-Ups are available on request. These include the financial projections, SWOT, and financial analysis. Call now to get them at minimal cost. Call +234 8034347851 or email to

The following business plans are available for immediate purchase. They are general purpose business plans. The prices range from N15,000 to N20,000. Those who want customized copies or a combination of the projects will have to pay more.


  1. Broiler Poultry Business Plan with N200,000 capital outlay
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Corporate Baby Day-Care Business Plan for Start-Ups

Furthermore, available ready-made business plans include the following. But, price ranges N30,000 and above.

  1. Car Dealership Business plan with N90m Capital outlay
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Deacon Anekperechi Nworgu, a seasoned economist who transitioned into a chartered accountant, auditor, tax practitioner, and business consultant, brings with him a wealth of industry expertise spanning over 37 years.

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